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If you’re not making an impact, what are you making?

Supporting arts, education and creative businesses through marketing, brand and communications.


We’ve placed a few short blog posts and seminar reports here so you can get a taste of the sort of thinking going on at Impakt. Get in touch to find out more…

Loyalty isn’t always the answer

Many arts organisations are mesmerised by their databases, often expecting the rest of the world to look the same. But positioning your brand in clear space can attract new audiences and differentiate you from competitors. So how can you open up that new territory and track your impact?

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Brand Works: storytelling through design

Garry Blackburn, of the multi award-winning Rose Design, talked about inspiration, cut-through, and placing the audience at the heart of your design executions at our Albert Hall Brand Works seminar.

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Dear Arts Marketing Director...

Lots of direct mail letters started landing in the autumn of 2021 as theatres, orchestras and galleries came back to life… So I wrote one of my own.

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Now, New, Next: arts marketing evolution post Covid-19

This article was first published under the headline ‘How might the marketing and communications of arts organisations evolve post Covid-19?’ in the Arts Fundraising & Philanthropy e-magazine Now, New and Next in February 2021.

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“Rob’s understanding of the commercial and artistic balance, and his experience across marketing, PR and fundraising has been really beneficial for us.”

Birmingham Rep

“Impakt’s work has helped us improve our wider brand communications plan and make better strategic connections for the future.”

St George’s Bristol

“Rob understood our challenges quickly, came up with some creative solutions, and encouraged us to expand our plans. I’d recommend Rob if you are looking for creative and practical solutions to any marketing or brand challenge.”

Core Education Trust